Sarah Saunders: A Unique Resource, Ideally Suited to Maximizing Your Impact

Sarah Saunders is uniquely positioned to help maximize your impact in the marketplace. For starters, she brings extraordinary sales and marketing savvy to the table: 20+ years professional experience plus an MBA from Georgetown University. She has worked for entrepreneurial startups as well as multibillion-dollar enterprises, and has held a wide variety of sales and marketing positions – from account management, to product marketing, to business development, to strategic marketing, to marketing communications and PR.

Before launching her own sales and marketing consultancy in 2001, she racked up nearly a decade of experience in High Tech, spanning hardware, software, services, and consulting, and covering a wide range of industry segments, from computers, satellites, and telecom to supply chain management software.

In addition, she delivers exceptional presentation and writing skills – trained originally as a writer and actress, Saunders has spent her entire career adapting and honing her communication skills to high-stakes business environments.

Key Accomplishments

• Served on High Tech Leadership Team for Manugistics, then world’s second largest supply chain management software company; during tenure, team increased software license revenue from <1% of corporate total to 15%+.
• Developed/delivered high-impact presentations in US, Europe, and Latin America; speaking engagements include Cisco, IBM, Georgetown University's McDonough School of Business, Lexmark, Panasonic, Philips, PricewaterhouseCoopers, Smiths Industries, Thunderbird, Sharp Electronics, webMethods, Society of Automotive Engineers, CPFR (Collaborative Planning, Forecasting & Replenishment), and RosettaNet.
• Conceived, researched and wrote Homeland Security brochure for global trade management software firm.
• Executed Inside Sales campaign for CEO of emerging software company, targeting and gaining access to C-level executives of Fortune 500 High Tech companies.
• Produced business case for new telecom equipment opportunity worth > 16% of existing revenues.
• Provided key sales content and/or project management for RFP responses, leading to high-profile supply chain management software wins with Cisco Systems, 3Com, Texas Instruments, and others (resulting in 70%+ win-rate).
• Developed marketing, sales, and public relations programs for logistics start-up, growing business 300% in 17 months.

Education

• BA in English, BFA in Theatre, Southern Methodist University, 1985; graduated cum laude.
• MBA, Georgetown University, 1995; graduated Beta Gamma Sigma (top 20% of class).